Meet 50 new sellers
(in person)
Founders and operators who sell online. Real rooms, real handshakes — your network is the multiplier.
The 50/50 · 10/10 · 2/2 Challenge
A New Year’s Resolution That Actually Works for Founders
5050101022
Six commitments. One year. A public scoreboard.
The resolution alternative entrepreneurs use when private goals keep dying by February.
50 sellers met · 50 books read · 10 tactics × 10% · 2 funnels · 2 advisors
Opens the Catalyst88 community · Two minutes to commit · Twelve months to compound
Why New Year’s resolutions fail founders — and what to do instead
Every January, founders write private New Year’s resolutions: hit revenue, get healthier, read more, network better. By February, most of those goals are gone. Not because founders lack discipline — because private wishes have no scoreboard.
The 50/50 10/10 2/2 Challenge is a New Year’s resolution alternative built for entrepreneurs: six concrete moves, made out loud, tracked in the open, alongside other founders doing the same. Start on January 1 or any day of the year. Run it for twelve months. The math takes care of the rest.
5 Billion·50 Million·101 Thousand·& 22
From Steve’s 2021 keynote: ten 10% improvements compound to ~2.6× — on paper. The scoreboard makes them real.
One year. Six commitments.
The Challenge
Skip vague business New Year resolutions. These six numbers are the whole game — measurable, weekly, and public.
Read 50 books
(audio or old school)
A book a week. Inputs drive outputs.
Find ten impact tactics
From everything you learn, extract the ten moves that actually matter.
Worth 10% improvement each
Small edges compound into transformation. That’s the whole trick.
Create 2 new marketing funnels or sales channels
New demand, built twice over — so no single channel owns you.
Add 2 people to your board of advisors
(your currently non-existent board)
Borrowed experience beats expensive lessons.
1
Click join.
You land in the Catalyst88 community.
2
Create your community account.
Quick signup — Google login supported.
3
Post your commitment publicly.
That post is your scoreboard.
Join the Challenge
No score; no game.
Learned the hard way
The Lessons Behind the Numbers
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Imagine the end, at the beginning
Start with the outcome and work backwards. The six numbers are the end; the weekly reps are how you get there.
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Ideas are easy; execution is hard
Everyone has ideas. The scoreboard exists for the doing, not the dreaming.
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Strategy. Systems. Scale.
In that order. Pick a direction, build the machine, then turn up the volume.
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Entrepreneurs are terrible managers
Founders start things; they rarely maintain them. The fix is systems and people you trust — not more hustle.
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Hire on values, teach skills
Skills can be trained; character can’t. Hire who they are, teach what they need.
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We fly the airplane while we build it
Nobody gets a finished business to pilot. You ship, learn, and rebuild mid-flight.
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No score; no game
If you’re not measuring it, you’re not playing it. Public numbers are the whole point of the challenge.
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I put my name on it
Accountability has a face. When your name is on the commitment, quitting gets expensive.
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Practice makes progress
Not perfect. Progress. Reps beat talent when talent won’t do the reps.
Your challenger-in-chief
Steve Simonson
30+ years owning businesses. 20+ years in the e-commerce trenches. Steve assembled the 50/50 10/10 2/2 Challenge from the lessons he learned the hard way — and he runs it right alongside you in the Catalyst88 community.
Go deeper
New Year’s resolutions that actually move the needle
One page can’t cover every search. Start here if you’re still deciding how to frame this year.
New Year’s resolutions for entrepreneurs
What founders should resolve to do — and the challenge that replaces the wish list.
Business New Year resolutions that stick
Revenue goals without a system fail. Here’s a scoreboard-first approach.
Why New Year’s resolutions fail
The February cliff, the privacy problem, and what the data (and founders) show.
Resolution vs. public commitment
Private goals vs. open scoreboards — which one actually changes behavior.
A better New Year’s resolution alternative
Skip the annual reset theater. Build a twelve-month system instead.
Before you commit
Fair Questions
What’s a good New Year’s resolution for business owners?
One you can measure in public. The 50/50 10/10 2/2 Challenge gives business owners six concrete commitments — 50 sellers met, 50 books read, ten 10% improvements, two new funnels, and two advisors — tracked on a public scoreboard for twelve months. Start January 1 or any day of the year.
Why do New Year’s resolutions fail by February?
Most resolutions are private wishes with no scoreboard, no community, and no weekly cadence. Motivation spikes in January and collapses when nobody is watching. Public commitment, visible numbers, and a peer group fix the failure mode private resolutions can’t. Read the full breakdown →
What is a good New Year’s resolution alternative for entrepreneurs?
Replace the private wish list with a public growth challenge. The 50/50 10/10 2/2 Challenge is built for founders: six numbered commitments, a community scoreboard, and twelve months of compounding reps — not a February fade. See the alternative →
When does the challenge start?
Any day you decide. Many founders use it as their New Year’s resolution; others start mid-year. Your twelve months begin when you commit publicly in the Catalyst88 community.
Who is the 50/50 10/10 2/2 Challenge for?
Founders, sellers, operators, and ambitious professionals who want business growth and personal growth with a scoreboard — not another private resolution that dies in February.
What happens when I click Join?
You land in the Catalyst88 community, create your community account — quick signup, Google login supported — and post your commitment publicly in the challenge thread. That post is your scoreboard.
What does it cost?
There’s nothing to buy on this page. Join the community to commit publicly — that’s the whole transaction.
Isn’t this a huge time commitment?
Yes — a book a week and a handshake a week. That’s the point: the scoreboard makes the load visible. Start any week, restart any week.
What if I fall behind?
Practice makes progress. The scoreboard is yours, and the community keeps you honest — restart any week and keep moving.
See you at the top!
This year, skip the private resolution. Commit publicly. Share your progress. Compare scores.
Join the Challenge in the Catalyst88 Community